PRPL Deep Analytical Report

Purple Innovation, Inc. | Category: Equity Micro Cap | Last Updated: 2026-03-24 | Data Range: 2015-10-01 → 2026-03-01 (124 months)
Quick Overview
Timeframe C-C DoR σ
(Historical)
H-L DoR σ
(Historical)
O-C DoR σ
(Historical)
5Y ATRP
(Avg)
Binomial IV
(Period)
Yahoo IV
(Period)
1σ Lower
(68.27%)
1σ Upper 2σ Lower
(95.45%)
2σ Upper
Daily 5.31% 4.97% 4.72% 7.95% 14.23% 14.17% 0.60 0.80 0.52 0.92
Weekly 11.15% 13.38% 11.35% 18.06% 31.33% 31.20% 0.51 0.95 0.37 1.30
Monthly 22.80% 34.53% 26.07% 38.14% 65.21% 64.95% 0.36 1.33 0.19 2.56
Quarterly 36.00% 64.62% 48.26% 59.48% 112.94% 112.50% 0.22 2.15 0.07 6.65
Annual 225.89% 225.00% 0.07 6.65 0.01 63.68
Option Time Horizon 81.06% 80.74% 0.31 1.56 0.14 3.52
Calculation Notes: Computed at 2026-03-01T12:17 UTC  |  Reference Contract: Call option expiring 2026-04-17 (47 days)  |  Spot Price (S): $0.69  |  Strike (K): $2.50 (first OTM call ≥ spot)  |  Observed Mid-Price: $0.0250 (Bid $0.0000 / Ask $0.0500)  |  Risk-Free Rate (r): 3.74% (1-Month CMT, US Treasury)  |  Dividend Yield (q): 0.00%  |  Binomial IV (Annual): 225.89% (CRR binomial tree, American, n=20 steps)  |  BS IV: 226.22% (European Black-Scholes)  |  Yahoo IV (Annual): 225.00% → period-scaled as σperiod = σannual·√h  |  Price bands: Upper = S·e+σ√h, Lower = S·e−σ√h
Historical Dividend Payouts
Ex-Dividend Date Amount
2023-04-27 $0.0010
Close-to-Close Returns
Gram-Charlier Analysis: Data reveals Right Skewed (Positive Asymmetry) with a Skewness factor of 0.66. Further, an Excess Kurtosis of 8.45 proves the distribution possesses Extreme Fat Tails (Frequent Outliers, Leptokurtic).
Bin Distribution Over Raw Range
Bin / RangeFrequencyProbCum. Prob
Less than -15.92%110.50%0.50%
-15.92% to -11.93%221.00%1.50%
-11.93% to -7.95%592.68%4.17%
-7.95% to -3.96%26111.84%16.02%
-3.96% to 0.02%81536.98%52.99%
0.02% to 4.01%70732.08%85.07%
4.01% to 7.99%2199.94%95.01%
7.99% to 11.98%612.77%97.78%
11.98% to 15.96%251.13%98.91%
Greater than 15.96%241.09%100.00%
Standard Deviation Interval Analysis
SDLower BndUpper Bnd Actual %Normal %
±1σ -5.29%5.33% 79.99%68.27%
±2σ -10.60%10.65% 95.24%95.45%
±3σ -15.92%15.96% 98.41%99.73%
High-to-Low Returns
Gram-Charlier Analysis: Data reveals Highly Right Skewed (Extreme Positive Tail Risk) with a Skewness factor of 2.52. Further, an Excess Kurtosis of 13.69 proves the distribution possesses Extreme Fat Tails (Frequent Outliers, Leptokurtic).
Bin Distribution Over Raw Range
Bin / RangeFrequencyProbCum. Prob
Less than -7.82%00.00%0.00%
-7.82% to -4.10%00.00%0.00%
-4.10% to -0.37%00.00%0.00%
-0.37% to 3.35%37416.96%16.96%
3.35% to 7.08%96443.72%60.68%
7.08% to 10.80%53624.31%84.99%
10.80% to 14.53%1838.30%93.29%
14.53% to 18.25%813.67%96.96%
18.25% to 21.98%341.54%98.50%
Greater than 21.98%331.50%100.00%
Standard Deviation Interval Analysis
SDLower BndUpper Bnd Actual %Normal %
±1σ 2.11%12.04% 79.68%68.27%
±2σ -2.85%17.01% 96.37%95.45%
±3σ -7.82%21.98% 98.50%99.73%
Open-to-Close Returns
Gram-Charlier Analysis: Data reveals Fairly Symmetrical with a Skewness factor of 0.27. Further, an Excess Kurtosis of 5.11 proves the distribution possesses Extreme Fat Tails (Frequent Outliers, Leptokurtic).
Bin Distribution Over Raw Range
Bin / RangeFrequencyProbCum. Prob
Less than -13.76%130.59%0.59%
-13.76% to -10.22%281.27%1.86%
-10.22% to -6.68%652.95%4.81%
-6.68% to -3.13%26612.06%16.87%
-3.13% to 0.41%80736.60%53.47%
0.41% to 3.95%65029.48%82.95%
3.95% to 7.49%26712.11%95.06%
7.49% to 11.03%622.81%97.87%
11.03% to 14.57%241.09%98.96%
Greater than 14.57%231.04%100.00%
Standard Deviation Interval Analysis
SDLower BndUpper Bnd Actual %Normal %
±1σ -4.32%5.13% 76.87%68.27%
±2σ -9.04%9.85% 94.69%95.45%
±3σ -13.76%14.57% 98.37%99.73%
Close-to-Close Returns
Gram-Charlier Analysis: Data reveals Right Skewed (Positive Asymmetry) with a Skewness factor of 0.88. Further, an Excess Kurtosis of 3.92 proves the distribution possesses Extreme Fat Tails (Frequent Outliers, Leptokurtic).
Bin Distribution Over Raw Range
Bin / RangeFrequencyProbCum. Prob
Less than -33.36%20.41%0.41%
-33.36% to -25.00%40.81%1.22%
-25.00% to -16.64%173.45%4.67%
-16.64% to -8.29%5711.56%16.23%
-8.29% to 0.07%18737.93%54.16%
0.07% to 8.43%15431.24%85.40%
8.43% to 16.79%418.32%93.71%
16.79% to 25.15%142.84%96.55%
25.15% to 33.51%102.03%98.58%
Greater than 33.51%71.42%100.00%
Standard Deviation Interval Analysis
SDLower BndUpper Bnd Actual %Normal %
±1σ -11.07%11.22% 78.90%68.27%
±2σ -22.22%22.37% 93.91%95.45%
±3σ -33.36%33.51% 98.17%99.73%
High-to-Low Returns
Gram-Charlier Analysis: Data reveals Highly Right Skewed (Extreme Positive Tail Risk) with a Skewness factor of 1.84. Further, an Excess Kurtosis of 4.94 proves the distribution possesses Extreme Fat Tails (Frequent Outliers, Leptokurtic).
Bin Distribution Over Raw Range
Bin / RangeFrequencyProbCum. Prob
Less than -23.34%00.00%0.00%
-23.34% to -13.31%00.00%0.00%
-13.31% to -3.27%00.00%0.00%
-3.27% to 6.77%8417.00%17.00%
6.77% to 16.80%22545.55%62.55%
16.80% to 26.84%10721.66%84.21%
26.84% to 36.88%387.69%91.90%
36.88% to 46.92%224.45%96.36%
46.92% to 56.95%71.42%97.77%
Greater than 56.95%112.23%100.00%
Standard Deviation Interval Analysis
SDLower BndUpper Bnd Actual %Normal %
±1σ 3.42%30.19% 76.92%68.27%
±2σ -9.96%43.57% 94.74%95.45%
±3σ -23.35%56.95% 97.77%99.73%
Open-to-Close Returns
Gram-Charlier Analysis: Data reveals Right Skewed (Positive Asymmetry) with a Skewness factor of 0.96. Further, an Excess Kurtosis of 5.29 proves the distribution possesses Extreme Fat Tails (Frequent Outliers, Leptokurtic).
Bin Distribution Over Raw Range
Bin / RangeFrequencyProbCum. Prob
Less than -32.54%10.20%0.20%
-32.54% to -24.03%71.42%1.62%
-24.03% to -15.52%234.66%6.28%
-15.52% to -7.01%408.10%14.37%
-7.01% to 1.50%21142.71%57.09%
1.50% to 10.01%14028.34%85.43%
10.01% to 18.52%418.30%93.72%
18.52% to 27.02%163.24%96.96%
27.02% to 35.53%102.02%98.99%
Greater than 35.53%51.01%100.00%
Standard Deviation Interval Analysis
SDLower BndUpper Bnd Actual %Normal %
±1σ -9.85%12.84% 77.73%68.27%
±2σ -21.20%24.19% 93.93%95.45%
±3σ -32.54%35.53% 98.79%99.73%
Close-to-Close Returns
Gram-Charlier Analysis: Data reveals Right Skewed (Positive Asymmetry) with a Skewness factor of 0.77. Further, an Excess Kurtosis of 2.02 proves the distribution possesses Fat Tails (Higher Outlier Risk).
Bin Distribution Over Raw Range
Bin / RangeFrequencyProbCum. Prob
Less than -67.97%00.00%0.00%
-67.97% to -50.87%10.81%0.81%
-50.87% to -33.77%64.88%5.69%
-33.77% to -16.67%1915.45%21.14%
-16.67% to 0.43%4334.96%56.10%
0.43% to 17.53%3326.83%82.93%
17.53% to 34.62%118.94%91.87%
34.62% to 51.73%75.69%97.56%
51.73% to 68.82%10.81%98.37%
Greater than 68.82%21.63%100.00%
Standard Deviation Interval Analysis
SDLower BndUpper Bnd Actual %Normal %
±1σ -22.37%23.23% 73.98%68.27%
±2σ -45.17%46.02% 95.93%95.45%
±3σ -67.97%68.82% 98.37%99.73%
High-to-Low Returns
Gram-Charlier Analysis: Data reveals Highly Right Skewed (Extreme Positive Tail Risk) with a Skewness factor of 1.96. Further, an Excess Kurtosis of 7.24 proves the distribution possesses Extreme Fat Tails (Frequent Outliers, Leptokurtic).
Bin Distribution Over Raw Range
Bin / RangeFrequencyProbCum. Prob
Less than -64.61%00.00%0.00%
-64.61% to -38.71%00.00%0.00%
-38.71% to -12.80%00.00%0.00%
-12.80% to 13.10%2923.39%23.39%
13.10% to 39.00%4233.87%57.26%
39.00% to 64.90%3125.00%82.26%
64.90% to 90.80%1713.71%95.97%
90.80% to 116.70%21.61%97.58%
116.70% to 142.60%10.81%98.39%
Greater than 142.60%21.61%100.00%
Standard Deviation Interval Analysis
SDLower BndUpper Bnd Actual %Normal %
±1σ 4.46%73.53% 72.58%68.27%
±2σ -30.07%108.07% 97.58%95.45%
±3σ -64.61%142.60% 98.39%99.73%
Open-to-Close Returns
Gram-Charlier Analysis: Data reveals Highly Right Skewed (Extreme Positive Tail Risk) with a Skewness factor of 1.73. Further, an Excess Kurtosis of 6.22 proves the distribution possesses Extreme Fat Tails (Frequent Outliers, Leptokurtic).
Bin Distribution Over Raw Range
Bin / RangeFrequencyProbCum. Prob
Less than -72.89%00.00%0.00%
-72.89% to -53.33%00.00%0.00%
-53.33% to -33.78%32.42%2.42%
-33.78% to -14.23%1814.52%16.94%
-14.23% to 5.32%5846.77%63.71%
5.32% to 24.88%2721.77%85.48%
24.88% to 44.43%108.06%93.55%
44.43% to 63.98%32.42%95.97%
63.98% to 83.53%32.42%98.39%
Greater than 83.53%21.61%100.00%
Standard Deviation Interval Analysis
SDLower BndUpper Bnd Actual %Normal %
±1σ -20.75%31.39% 80.65%68.27%
±2σ -46.82%57.46% 95.16%95.45%
±3σ -72.89%83.53% 98.39%99.73%
Close-to-Close Returns
Gram-Charlier Analysis: Data reveals Highly Right Skewed (Extreme Positive Tail Risk) with a Skewness factor of 1.54. Further, an Excess Kurtosis of 5.43 proves the distribution possesses Extreme Fat Tails (Frequent Outliers, Leptokurtic).
Bin Distribution Over Raw Range
Bin / RangeFrequencyProbCum. Prob
Less than -108.10%00.00%0.00%
-108.10% to -81.10%00.00%0.00%
-81.10% to -54.10%24.76%4.76%
-54.10% to -27.11%49.52%14.29%
-27.11% to -0.11%1433.33%47.62%
-0.11% to 26.89%1842.86%90.48%
26.89% to 53.89%12.38%92.86%
53.89% to 80.89%24.76%97.62%
80.89% to 107.88%00.00%97.62%
Greater than 107.88%12.38%100.00%
Standard Deviation Interval Analysis
SDLower BndUpper Bnd Actual %Normal %
±1σ -36.10%35.89% 78.57%68.27%
±2σ -72.10%71.89% 95.24%95.45%
±3σ -108.10%107.88% 97.62%99.73%
High-to-Low Returns
Gram-Charlier Analysis: Data reveals Highly Right Skewed (Extreme Positive Tail Risk) with a Skewness factor of 1.20. Further, an Excess Kurtosis of 1.39 proves the distribution possesses Fat Tails (Higher Outlier Risk).
Bin Distribution Over Raw Range
Bin / RangeFrequencyProbCum. Prob
Less than -118.48%00.00%0.00%
-118.48% to -70.01%00.00%0.00%
-70.01% to -21.54%00.00%0.00%
-21.54% to 26.93%1125.58%25.58%
26.93% to 75.40%1637.21%62.79%
75.40% to 123.86%920.93%83.72%
123.86% to 172.33%36.98%90.70%
172.33% to 220.80%24.65%95.35%
220.80% to 269.27%24.65%100.00%
Greater than 269.27%00.00%100.00%
Standard Deviation Interval Analysis
SDLower BndUpper Bnd Actual %Normal %
±1σ 10.77%140.02% 65.12%68.27%
±2σ -53.85%204.64% 93.02%95.45%
±3σ -118.48%269.27% 100.00%99.73%
Open-to-Close Returns
Gram-Charlier Analysis: Data reveals Highly Right Skewed (Extreme Positive Tail Risk) with a Skewness factor of 2.37. Further, an Excess Kurtosis of 7.50 proves the distribution possesses Extreme Fat Tails (Frequent Outliers, Leptokurtic).
Bin Distribution Over Raw Range
Bin / RangeFrequencyProbCum. Prob
Less than -130.75%00.00%0.00%
-130.75% to -94.56%00.00%0.00%
-94.56% to -58.37%12.33%2.33%
-58.37% to -22.18%36.98%9.30%
-22.18% to 14.01%2660.47%69.77%
14.01% to 50.21%716.28%86.05%
50.21% to 86.40%24.65%90.70%
86.40% to 122.59%24.65%95.35%
122.59% to 158.78%12.33%97.67%
Greater than 158.78%12.33%100.00%
Standard Deviation Interval Analysis
SDLower BndUpper Bnd Actual %Normal %
±1σ -34.24%62.27% 81.40%68.27%
±2σ -82.50%110.53% 95.35%95.45%
±3σ -130.75%158.78% 97.67%99.73%