PRPL Deep Analytical Report

Purple Innovation, Inc. | Category: Equity Micro Cap | Last Updated: 2026-02-22 | Data Range: 2015-10-01 → 2026-02-01 (123 months)
Quick Overview
Timeframe C-C DoR σ
(Historical)
H-L DoR σ
(Historical)
O-C DoR σ
(Historical)
5Y ATRP
(Avg)
Binomial IV
(Period)
Yahoo IV
(Period)
1σ Lower
(68.27%)
1σ Upper 2σ Lower
(95.45%)
2σ Upper
Daily 5.33% 4.99% 4.73% 8.02% 14.15% 14.17% 0.55 0.73 0.48 0.84
Weekly 11.18% 13.42% 11.38% 18.23% 31.15% 31.20% 0.47 0.87 0.34 1.19
Monthly 22.90% 34.59% 26.17% 38.71% 64.85% 64.95% 0.33 1.22 0.17 2.33
Quarterly 36.01% 64.62% 48.21% 59.48% 112.32% 112.50% 0.21 1.96 0.07 6.01
Annual 224.65% 225.00% 0.07 6.01 0.01 56.85
Option Time Horizon 86.41% 86.54% 0.27 1.51 0.11 3.58
Calculation Notes: Computed at 2026-02-22T14:23 UTC  |  Reference Contract: Call option expiring 2026-04-17 (54 days)  |  Spot Price (S): $0.64  |  Strike (K): $2.50 (first OTM call ≥ spot)  |  Observed Mid-Price: $0.0250 (Bid $0.0000 / Ask $0.0500)  |  Risk-Free Rate (r): 3.72% (1-Month CMT, US Treasury)  |  Dividend Yield (q): 0.00%  |  Binomial IV (Annual): 224.65% (CRR binomial tree, American, n=20 steps)  |  BS IV: 224.95% (European Black-Scholes)  |  Yahoo IV (Annual): 225.00% → period-scaled as σperiod = σannual·√h  |  Price bands: Upper = S·e+σ√h, Lower = S·e−σ√h
Historical Dividend Payouts
Ex-Dividend Date Amount
2023-04-27 $0.0010
Close-to-Close Returns
Gram-Charlier Analysis: Data reveals Right Skewed (Positive Asymmetry) with a Skewness factor of 0.66. Further, an Excess Kurtosis of 8.39 proves the distribution possesses Extreme Fat Tails (Frequent Outliers, Leptokurtic).
Bin Distribution Over Raw Range
Bin / RangeFrequencyProbCum. Prob
Less than -15.98%110.50%0.50%
-15.98% to -11.98%221.01%1.51%
-11.98% to -7.98%592.70%4.21%
-7.98% to -3.98%25511.68%15.90%
-3.98% to 0.02%81037.10%53.00%
0.02% to 4.02%69831.97%84.97%
4.02% to 8.02%2189.99%94.96%
8.02% to 12.02%612.79%97.76%
12.02% to 16.02%271.24%98.99%
Greater than 16.02%221.01%100.00%
Standard Deviation Interval Analysis
SDLower BndUpper Bnd Actual %Normal %
±1σ -5.32%5.35% 79.98%68.27%
±2σ -10.65%10.68% 95.28%95.45%
±3σ -15.98%16.02% 98.49%99.73%
High-to-Low Returns
Gram-Charlier Analysis: Data reveals Highly Right Skewed (Extreme Positive Tail Risk) with a Skewness factor of 2.51. Further, an Excess Kurtosis of 13.55 proves the distribution possesses Extreme Fat Tails (Frequent Outliers, Leptokurtic).
Bin Distribution Over Raw Range
Bin / RangeFrequencyProbCum. Prob
Less than -7.87%00.00%0.00%
-7.87% to -4.12%00.00%0.00%
-4.12% to -0.39%00.00%0.00%
-0.39% to 3.35%37317.08%17.08%
3.35% to 7.09%95243.59%60.67%
7.09% to 10.83%53224.36%85.03%
10.83% to 14.57%1828.33%93.36%
14.57% to 18.31%793.62%96.98%
18.31% to 22.05%341.56%98.53%
Greater than 22.05%321.47%100.00%
Standard Deviation Interval Analysis
SDLower BndUpper Bnd Actual %Normal %
±1σ 2.11%12.08% 79.53%68.27%
±2σ -2.88%17.06% 96.38%95.45%
±3σ -7.86%22.05% 98.53%99.73%
Open-to-Close Returns
Gram-Charlier Analysis: Data reveals Fairly Symmetrical with a Skewness factor of 0.27. Further, an Excess Kurtosis of 5.11 proves the distribution possesses Extreme Fat Tails (Frequent Outliers, Leptokurtic).
Bin Distribution Over Raw Range
Bin / RangeFrequencyProbCum. Prob
Less than -13.77%130.60%0.60%
-13.77% to -10.22%281.28%1.88%
-10.22% to -6.68%652.98%4.85%
-6.68% to -3.13%25911.86%16.71%
-3.13% to 0.42%80736.95%53.66%
0.42% to 3.97%64429.49%83.15%
3.97% to 7.52%25911.86%95.01%
7.52% to 11.06%632.88%97.89%
11.06% to 14.61%231.05%98.95%
Greater than 14.61%231.05%100.00%
Standard Deviation Interval Analysis
SDLower BndUpper Bnd Actual %Normal %
±1σ -4.31%5.15% 76.83%68.27%
±2σ -9.04%9.88% 94.64%95.45%
±3σ -13.77%14.61% 98.35%99.73%
Close-to-Close Returns
Gram-Charlier Analysis: Data reveals Right Skewed (Positive Asymmetry) with a Skewness factor of 0.88. Further, an Excess Kurtosis of 3.89 proves the distribution possesses Extreme Fat Tails (Frequent Outliers, Leptokurtic).
Bin Distribution Over Raw Range
Bin / RangeFrequencyProbCum. Prob
Less than -33.50%20.41%0.41%
-33.50% to -25.11%40.82%1.23%
-25.11% to -16.72%173.48%4.70%
-16.72% to -8.33%5611.45%16.16%
-8.33% to 0.05%18738.24%54.40%
0.05% to 8.44%15130.88%85.28%
8.44% to 16.83%418.38%93.66%
16.83% to 25.22%142.86%96.52%
25.22% to 33.61%102.04%98.57%
Greater than 33.61%71.43%100.00%
Standard Deviation Interval Analysis
SDLower BndUpper Bnd Actual %Normal %
±1σ -11.13%11.24% 78.73%68.27%
±2σ -22.31%22.42% 93.87%95.45%
±3σ -33.50%33.61% 98.16%99.73%
High-to-Low Returns
Gram-Charlier Analysis: Data reveals Highly Right Skewed (Extreme Positive Tail Risk) with a Skewness factor of 1.82. Further, an Excess Kurtosis of 4.88 proves the distribution possesses Extreme Fat Tails (Frequent Outliers, Leptokurtic).
Bin Distribution Over Raw Range
Bin / RangeFrequencyProbCum. Prob
Less than -23.41%00.00%0.00%
-23.41% to -13.34%00.00%0.00%
-13.34% to -3.27%00.00%0.00%
-3.27% to 6.79%8417.14%17.14%
6.79% to 16.86%22245.31%62.45%
16.86% to 26.93%10721.84%84.29%
26.93% to 36.99%377.55%91.84%
36.99% to 47.06%224.49%96.33%
47.06% to 57.13%71.43%97.76%
Greater than 57.13%112.24%100.00%
Standard Deviation Interval Analysis
SDLower BndUpper Bnd Actual %Normal %
±1σ 3.44%30.28% 76.94%68.27%
±2σ -9.99%43.71% 94.69%95.45%
±3σ -23.41%57.13% 97.76%99.73%
Open-to-Close Returns
Gram-Charlier Analysis: Data reveals Right Skewed (Positive Asymmetry) with a Skewness factor of 0.95. Further, an Excess Kurtosis of 5.24 proves the distribution possesses Extreme Fat Tails (Frequent Outliers, Leptokurtic).
Bin Distribution Over Raw Range
Bin / RangeFrequencyProbCum. Prob
Less than -32.61%10.20%0.20%
-32.61% to -24.08%71.43%1.63%
-24.08% to -15.54%234.69%6.33%
-15.54% to -7.00%397.96%14.29%
-7.00% to 1.53%20942.65%56.94%
1.53% to 10.07%13928.37%85.31%
10.07% to 18.61%428.57%93.88%
18.61% to 27.14%153.06%96.94%
27.14% to 35.68%102.04%98.98%
Greater than 35.68%51.02%100.00%
Standard Deviation Interval Analysis
SDLower BndUpper Bnd Actual %Normal %
±1σ -9.85%12.91% 77.55%68.27%
±2σ -21.23%24.30% 93.88%95.45%
±3σ -32.61%35.68% 98.78%99.73%
Close-to-Close Returns
Gram-Charlier Analysis: Data reveals Right Skewed (Positive Asymmetry) with a Skewness factor of 0.78. Further, an Excess Kurtosis of 1.98 proves the distribution possesses Fat Tails (Higher Outlier Risk).
Bin Distribution Over Raw Range
Bin / RangeFrequencyProbCum. Prob
Less than -68.36%00.00%0.00%
-68.36% to -51.18%10.82%0.82%
-51.18% to -34.01%64.92%5.74%
-34.01% to -16.83%1814.75%20.49%
-16.83% to 0.35%4536.89%57.38%
0.35% to 17.53%3125.41%82.79%
17.53% to 34.71%119.02%91.80%
34.71% to 51.88%75.74%97.54%
51.88% to 69.06%10.82%98.36%
Greater than 69.06%21.64%100.00%
Standard Deviation Interval Analysis
SDLower BndUpper Bnd Actual %Normal %
±1σ -22.55%23.25% 74.59%68.27%
±2σ -45.46%46.16% 95.90%95.45%
±3σ -68.36%69.06% 98.36%99.73%
High-to-Low Returns
Gram-Charlier Analysis: Data reveals Highly Right Skewed (Extreme Positive Tail Risk) with a Skewness factor of 1.95. Further, an Excess Kurtosis of 7.20 proves the distribution possesses Extreme Fat Tails (Frequent Outliers, Leptokurtic).
Bin Distribution Over Raw Range
Bin / RangeFrequencyProbCum. Prob
Less than -64.56%00.00%0.00%
-64.56% to -38.62%00.00%0.00%
-38.62% to -12.67%00.00%0.00%
-12.67% to 13.27%2822.76%22.76%
13.27% to 39.21%4234.15%56.91%
39.21% to 65.16%3125.20%82.11%
65.16% to 91.10%1713.82%95.93%
91.10% to 117.05%21.63%97.56%
117.05% to 142.99%10.81%98.37%
Greater than 142.99%21.63%100.00%
Standard Deviation Interval Analysis
SDLower BndUpper Bnd Actual %Normal %
±1σ 4.62%73.81% 71.54%68.27%
±2σ -29.97%108.40% 97.56%95.45%
±3σ -64.56%142.99% 98.37%99.73%
Open-to-Close Returns
Gram-Charlier Analysis: Data reveals Highly Right Skewed (Extreme Positive Tail Risk) with a Skewness factor of 1.71. Further, an Excess Kurtosis of 6.13 proves the distribution possesses Extreme Fat Tails (Frequent Outliers, Leptokurtic).
Bin Distribution Over Raw Range
Bin / RangeFrequencyProbCum. Prob
Less than -73.06%00.00%0.00%
-73.06% to -53.44%00.00%0.00%
-53.44% to -33.81%32.44%2.44%
-33.81% to -14.18%1814.63%17.07%
-14.18% to 5.45%5645.53%62.60%
5.45% to 25.07%2822.76%85.37%
25.07% to 44.70%108.13%93.50%
44.70% to 64.33%32.44%95.93%
64.33% to 83.95%32.44%98.37%
Greater than 83.95%21.63%100.00%
Standard Deviation Interval Analysis
SDLower BndUpper Bnd Actual %Normal %
±1σ -20.73%31.62% 80.49%68.27%
±2σ -46.90%57.79% 95.12%95.45%
±3σ -73.06%83.96% 98.37%99.73%
Close-to-Close Returns
Gram-Charlier Analysis: Data reveals Highly Right Skewed (Extreme Positive Tail Risk) with a Skewness factor of 1.56. Further, an Excess Kurtosis of 5.46 proves the distribution possesses Extreme Fat Tails (Frequent Outliers, Leptokurtic).
Bin Distribution Over Raw Range
Bin / RangeFrequencyProbCum. Prob
Less than -108.38%00.00%0.00%
-108.38% to -81.37%00.00%0.00%
-81.37% to -54.36%24.76%4.76%
-54.36% to -27.35%49.52%14.29%
-27.35% to -0.34%1433.33%47.62%
-0.34% to 26.67%1842.86%90.48%
26.67% to 53.68%12.38%92.86%
53.68% to 80.69%24.76%97.62%
80.69% to 107.70%00.00%97.62%
Greater than 107.70%12.38%100.00%
Standard Deviation Interval Analysis
SDLower BndUpper Bnd Actual %Normal %
±1σ -36.35%35.68% 78.57%68.27%
±2σ -72.37%71.69% 95.24%95.45%
±3σ -108.38%107.70% 97.62%99.73%
High-to-Low Returns
Gram-Charlier Analysis: Data reveals Highly Right Skewed (Extreme Positive Tail Risk) with a Skewness factor of 1.20. Further, an Excess Kurtosis of 1.39 proves the distribution possesses Fat Tails (Higher Outlier Risk).
Bin Distribution Over Raw Range
Bin / RangeFrequencyProbCum. Prob
Less than -118.48%00.00%0.00%
-118.48% to -70.01%00.00%0.00%
-70.01% to -21.54%00.00%0.00%
-21.54% to 26.93%1125.58%25.58%
26.93% to 75.40%1637.21%62.79%
75.40% to 123.86%920.93%83.72%
123.86% to 172.33%36.98%90.70%
172.33% to 220.80%24.65%95.35%
220.80% to 269.27%24.65%100.00%
Greater than 269.27%00.00%100.00%
Standard Deviation Interval Analysis
SDLower BndUpper Bnd Actual %Normal %
±1σ 10.77%140.02% 65.12%68.27%
±2σ -53.85%204.64% 93.02%95.45%
±3σ -118.48%269.27% 100.00%99.73%
Open-to-Close Returns
Gram-Charlier Analysis: Data reveals Highly Right Skewed (Extreme Positive Tail Risk) with a Skewness factor of 2.36. Further, an Excess Kurtosis of 7.49 proves the distribution possesses Extreme Fat Tails (Frequent Outliers, Leptokurtic).
Bin Distribution Over Raw Range
Bin / RangeFrequencyProbCum. Prob
Less than -130.36%00.00%0.00%
-130.36% to -94.21%00.00%0.00%
-94.21% to -58.05%12.33%2.33%
-58.05% to -21.90%36.98%9.30%
-21.90% to 14.26%2660.47%69.77%
14.26% to 50.41%716.28%86.05%
50.41% to 86.56%24.65%90.70%
86.56% to 122.72%24.65%95.35%
122.72% to 158.87%12.33%97.67%
Greater than 158.87%12.33%100.00%
Standard Deviation Interval Analysis
SDLower BndUpper Bnd Actual %Normal %
±1σ -33.95%62.46% 81.40%68.27%
±2σ -82.16%110.67% 95.35%95.45%
±3σ -130.36%158.87% 97.67%99.73%